A producer's licence allows you to sell beer, wine, mead, sake, cider or spirits that:
- you have made
- someone else has made under your direction.
You can sell retail or wholesale, under certain conditions.
Key features
- Sell alcohol you make or pay someone else to make under your direction.
- Sell your alcohol wholesale to other licensees anywhere, anytime.
- Sell alcohol you've made, for customers to drink at your venue or take away.
- Sell alcohol you have not made, for customers to drink at your venue.
- Have a second retail location that sells packaged alcohol in the same wine region.
- Sell and allow customers to drink alcohol in outdoor dining areas (with council permission, must be alcohol you've made).
- Take orders by phone, email, online or app and do home delivery.
- Sell your alcohol at promotional events (for example, farmers' markets, festivals) between 7 am and 8 pm. You must keep a record of events. Cannot sell at major events or horse racing events (consider a major event licence).
If you make alcohol in a still (for example, gin, vodka, whisky) you also need an excise manufacturer licence from the Australian Taxation Office – it allows you to produce alcohol. Contact the ATO if you have questions. A producer's liquor licence allows you to sell it. These are separate licences.
Trading hours
You can sell your products to other licensees (wholesale) at any time.
You can sell alcohol for customers to drink at your venue or takeaway:
- 7 am to 11 pm Monday to Saturday (except Good Friday and Anzac Day)
- 10 am to 11 pm Sunday, Good Friday and Anzac Day.
Apply at least 11 weeks before you need a licence. It may take longer if we need more information or if there are objections.
Who this licence suits
This licence suits:
- wineries
- breweries
- distilleries
- businesses with a cellar door
- any other business that manufactures or produces alcohol.
Application fees
You need to pay a non-refundable application fee when you apply.
If your floor space is:
- zero to 150 square metres, the fee is $334
- more than 150 square metres, the fee is $504.30.
Read about liquor licence annual renewal fees.
Updated